Google My Business (GMB), now called Google Business Profile (GBP), is a free tool from Google that enables businesses to manage their online presence on Google Search and Google Maps. It helps businesses increase their visibility, attract local customers, and strengthen their brand reputation.
A fully optimized GMB profile enhances your business’s ranking in Google’s Local Pack, which displays the top three business listings on Google Search. The higher your business ranks, the more visibility it gains and the greater the potential to attract customers.
People trust Google’s recommendations. A well-maintained GMB profile with positive reviews, quality photos, and up-to-date information helps establish trust with potential customers.
With GMB, customers can:
✔ Call your business with a single click
✔ Get directions to your location
✔ Visit your website
✔ Send messages to your business directly
✔ Read and leave reviews
GMB provides valuable insights, including:
Encourage satisfied customers to share positive reviews.
Respond to all reviews professionally, whether positive or negative.
Answer customer queries promptly to build trust with potential clients.
Share special offers, events, new arrivals, and promotions using Google Posts
Keep your profile updated and active to engage customers
Enable direct messaging to allow customers to contact you instantly
If relevant, add a booking feature for scheduling appointments
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